Carolina Jucksch Paula

Design leader, systems builder, team scaler.

Design leader with experience across startups, acquisitions, and large organizations — Adobe, Chewy, InVision, Teachable, and Integral Ad Science.

Work History

Adobe — Senior Experience Design Manager, Acrobat GenAI 2024–Present

Lead a team of 8+ designers shaping the core experience and growth of PDF Spaces, Adobe's AI-native document workspace. Took the product from concept to General Availability in under a year, helping grow it to 7.6M monthly active users.

Chewy — Associate Director, Product Design 2023–2024

Led product design across critical post-purchase experiences serving millions of customers, including Account Management, Authentication, Fraud, and internal platforms, working across interconnected customer and operational systems.

InVision — Senior Director, Design — Freehand 2022–2023

Led the transformation of Freehand from a design-focused tool into a visual collaboration and productivity platform for teams, including early GenAI capabilities and growth initiatives, through the company's acquisition by Miro.

Teachable — Head of Design 2018–2022

Scaled the design org 3× while helping grow the business from $15M to $60M ARR. Built the design operations and career frameworks that enabled that scale, and led Design through the company's acquisition by Hotmart.

Integral Ad Science — Design Manager / Design Lead 2017–2018

Led design across enterprise product experiences while managing the Design System team and a cross-functional Community of Practice, helping bring greater consistency to a platform that had grown across independently developed product verticals.

KnowMe — Interaction Designer 2015–2016

Founding designer responsible for product strategy and UX from concept through launch.

Lambda Legal — Creative Manager 2008–2013

Developed and maintained the organization's brand identity and led design projects supporting its educational, marketing, and development needs.